Introduction
Hi, I'm Fran.
UX Architect and design leader with a passion for bridging strategic thinking and hands-on delivery. With a foundation in service excellence and deep experience in product and UX architecture, I approach user experience through both a human-centered and technical lens.
I've led UX initiatives in fast-paced product environments, including managing design at BeyondPlay and currently shaping UX architecture at Betsson Group. My focus is on enabling teams to deliver exceptional user experiences through clear strategy, strong cross-functional collaboration, and scalable design practices.
I bring energy, optimism, and a solution-oriented mindset to every challenge, always looking for smarter ways of working that simplify complexity for both users and teams. Outside of work, I'm a passionate foodie and fitness enthusiast, and during the summer you'll most likely find me recharging on a sunny beach in Greece.
